About Us


Who We Are

We are in LOVE with beauty products. Exploring, testing, and curating beauty products is our passion. Ensuring authenticity, providing convenience, and sharing our beauty knowledge with our customers is our mission. We know that you (and us) always encounter the same products, same colors everywhere in Indonesia. We know that beauty care can appear expensive, a lot of work, and dauntingly complex. So here is where Beauty Rep comes in! With a wide selection of brands ready to be delivered to your doorstep in a click, combined with our expertise, we believe shopping for the right beauty products for you can be fun, adventurous, and exciting!

We are motivated to unfold the mystery of beauty and encourage women to go beyond their comfort zone and experiment with modern beauty. We believe that imperfection is beautiful and there is nothing sexier than expressing your own unique individuality: strong, intelligent, and beautiful! Unlock the world of beauty at Beauty Rep where you can discover what suits you best and how to express your inner charm.

Products: All About Beauty

Beauty Rep is a multi-brand beauty e-commerce store offering distinctive quality mainstream and trending cult beauty products, beauty tips and inspirations. Our product categories include makeup, skin care, hair and body care, nails, fragrance and beauty tools. We curate our products with a chic, modern woman and man in mind, and aims to offer a comprehensive collection of beauty products to suit every need and want, every look and occasion.

Beauty Representatives

Driven by the purpose of beauty empowerment, Beauty Rep wishes not only to give a broad selection of beauty products. Our Beauty Representatives are here to educate our customers with product information, tutorial, styling advice, and serve them with the latest information while promoting smart buying behavior. Check out our Beauty Report for the latest trends, tips and inspirations.

Our Promise: Authenticity and Convenience

Do not settle for fakes. We firmly believe that every one of you deserves the best, so we only work with brand principals and their authorized distributors in Indonesia. The products we procure are BPOM certified, and are stored with state-of-the-art warehousing facilities.

We collaborate with trusted third party logistics and payment gateway partners to ensure security in payment transaction, and smooth and fast delivery to you.

For more information, you can visit our Frequently Asked Questions. Please do not hesitate to ask or say info@beautyrep.com.